As a Graphic Designer at Christopher Todd, I developed and executed cohesive visual assets across print, digital, web, and social platforms, ensuring a consistent and elevated brand presence. I played a key role in the creation and successful launch of a new sub-brand under the flagship, contributing to its identity and market positioning. My work supported the opening of five new communities by delivering impactful marketing materials and visuals tailored to each location.

New Brand Development

When I joined Christopher Todd, each community was defined by one of two established brands. Either the flagship Christopher Todd Communities, or Cottage Living. As the portfolio expanded to include communities with distinct characteristics that did not fully fit either identity, it became clear a more flexible third brand was needed. This was the reasoning behind creating Christopher Todd Neighborhoods.

  • Logo Exploration - Porchlight

  • Logo Exploration - Apple Basket

  • Logo Exploration - Umbrella

  • Color Exploration

  • Location Relationship

  • Final Logo

  • Final Colors

Brand Books

These books provide the communities with a comprehensive guide to the brand’s identity, marketing materials, apparel, social media usage, and more.

Cottage Living Brand Book

While the brand colors and logo for Cottage Living had already been established when I joined Christopher Todd, a comprehensive brand book was needed to ensure consistent use of marketing materials across all channels.

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Christopher Todd Brand Book

After the branding for Christopher Todd Neighborhoods had been established, a separate brand book was created for their unique identity.

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Digital Catalogs

While the brand books provide the communities with the information needed to understand the ethos of the brand, these catalogs were developed as a way to streamline the ordering and production of all branded items. Collateral, flyers, and paperwork are all easily downloadable, while ordering instructions and pricing are provided for all other branded items.

Cottage Living Catalog

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Christopher Todd Catalog

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Collateral/Flyers

Each community requires flyers and collateral tailored to their own specifications. Some of these materials are made to be editable by each community to adjust times, dates, etc. while others are made for specific events, promotions, or features.

Signage

A large part of my role at Christopher Todd involved developing new signage and rebranding existing signage for newly acquired communities. This included monument signs, billboards, wayfinding, rules signage, and more.

Communities Signage

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Neighborhoods Signage

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Cottage Living Signage

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Christopher Todd Communities
Brand Refresh

Further into my time with Christopher Todd, it was decided that a brand refresh was needed. This would allow for more flexibility when rebranding new communities, and open the door to the possibility of consolidating the three brands under the flagship Christopher Todd Communities.

  • Logo Exploration - Illustrator

  • Logo Exploration - Ideation

  • Final Vertical Logo - Bubble

  • Final Vertical Logo - Stacked

  • Final Vertical Logo - Navy Bubble

10 Year Anniversary Logos

For the 10 year anniversary of the company, I was tasked with creating a badge and logo combination to celebrate the accomplishment.

  • Logo Exploration - Illustrator

  • Logo Exploration - Ideation

  • Final Logo - Badge Only

  • Final Logo - Full

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